What is Fashion Marketing? 

As a fashion student, fashion marketing effects me as its everywhere in fashion, it is in social media that I use everyday such as Pinterest, Twitter and Tumblr. It is also in things such as in magazines and popular shops such as TopShop or Zara. These effect me especially because I look at these things to research and gather information when working on a project. I use this information when designing to make sure my designs are up to date and are with current trends. 

Scale and Diversity 

What have I learnt from Scale and Diversity?

I have learnt from Scale and Diversity, the scale of fashion, for example that Couture is at the top of the chain and Street Fashion is at the bottom, also with independent fashion stores. I am able to identify which companies go into each category, so for example that Whistles and Bloomingdale's go into the Elite Chain and that TopShop and New Look go into the High Street Category. I have also learnt that whatever category they go into the prices will vary such as the Elite Chain will be more expensive than the High Street chain, as I know the price range the stores in the categories have.

Example of a High Street Product:

                                TopShop 

Product Description: 
Opt for a classic look with
 this bodycon mini dress. 
We love the crochet trim detail 
and crisp ivory for a playful, 
boho vibe. Style it up with 
heeled sandals and a clutch for
party ready chic. 94% Nylon, 6% Elastane. 

Price: 
£39

Place: 
TopShop online.

Promotion: 

Advertised with weekly Topshop emails, 

and also on main page. 

Examples of the Four P's in a Product: 
Product, Place, Price and Promotion

What is High Street 
Fashion?

      

High-street fashion is the type of clothes and clothes shops that you would see on your average high street; for example, Topshop, River Island and New Look. These shops are affordable for the average person, but also keep up with the fashion trends.





High Street Shop


Miss Selfridge started as a young fashion wing of Selfridges department store in 1966 in London. By 1967 Miss Selfridge had started to open within Lewis' department store and gained independent stores all over England, in present day there are over 180 Miss Selfridge stores. 

Overtime Miss Selfridge has gained more and more popularity by having models and actresses such as Kate Moss, Yasmin Le Bon and Nicolette Sheridan represent. And has also been proven to be one of the most popular well known brands on the highs street. 

         

What is Haute Couture Fashion?

Haute Couture is high end fashion that is constructed by hand from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques.

  

Haute Couture Designer

Alexander Lewis is half American, half Brazilian, he trained to be an actor before realising his real love was fashion and began working on Savile Row, at Norton & Sons and later E Tautz, where he learnt about pattern-cutting, fit and how to turn an idea into a beautifully crafted item of clothing. In 2012, he launched his womenswear line, founded upon his sharp tailoring and clean lines, as well as a modern and nonchalant elegance. "My aesthetic always seems to be born in a clash of two seemingly disparate cultures," he said. "Personally, my mixed background of German-American meets Panamanian-Brazilian with a British stepfather from Kenya has always meant exposure to many cultures for as long as I can remember. I always try to keep my aesthetic personal in some way and as someone once said, 'Write what you know.'" Having previously only created pre-collections, the label is on the cusp of showing four collections a year - starting with autumn/winter 2014. Next year, he will focus on expanding his team - signifying a new stage of development for the brand.

Pop up store iddy biddy from maisie o'dowd

During this presentation, I think what went well was that the topic of the presentation was clear and everyone in the audience seemed interested in the topic and clear feedback was given. I think we did well with explaining our pop up store and gave a lot of information about it, but I think what I personally could have done better was speak up more during the presentation and also make eye contact more with the audience. What well overall was the actual presentation and layout of the PowerPoint as it looks clean and bright which makes the it look nice for the audience to look at. 


Examples Of Pop Up Stores