London Fashion Week

London Fashion Week is a clothing trade show held in London twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with the New York, Milan and Paris. It first took place in 1984 and was organised by the British Fashion Council. It is currently sponsored by Toni and Guy, and Mercedes-Benz.  It states that it is attended by over 5,000 press and buyers, and has estimated orders of £40 million or £100 million. Also London Fashion Weekend, a retail- focused event, takes place immediately afterwards at the same venue and is open to the general public. As a fashion student, I get really excited when fashion week rolls around. I'm always excited to see the new trends and new creative ideas designers will have come up with in their collections. Looking at fashion week helps me when I am designing for a new project as it helps me to know the current trends and what's new and exciting. I like to base my designs mainly off current trends that I'm into and think work really well with the topic I am designing with. 


Other Events

 Aside from New York, Milan and Paris Fashion Week, there are many other events like them such as Berlin Fashion Week and Shanghai Fashion Week. There are also smaller events such as The Clothes Show Live that takes place in the UK, and shows smaller designers' work on the catwalk.