External Influences on the Fashion   Market                     

Social

Karl Lagerfield in 2013, reportedly was heard fat-shaming plus sized models saying 'No- one wants to see curvy women on the runway', and was also caught stating that the singer, Adele, was 'a little too fat'. Lagerfield has never been one to sensor his thoughts and later responded to the controversy saying, 'But after that she lost eight kilo, so I think the message was not that bad'.
Because of the comments he made on plus sized models, he faced legal action in France after a women's pressure group filed a defamation claim against him for the comments made. The group 'Belle, Ronde, Sexy et Je M'assume, which translates Beautiful, Rounded. Sexy and Ok With It - want to see Chanel's creative director fined for his 'defamatory and discriminatory comments' towards some women. 
The group state, 'We're fed up, many young girls are insecure and hearing such comments is terrible for them, particularity from famous people. Today it's him who insults us and tomorrow who will it be?' 

Source:
 http://jezebel.com/karl-lagerfeld-gets-sued-for-saying-dumb-crap-about-fat-1454182301

Ecological

H and M have recently released there Conscious Fashion collection, this is all Eco-friendly and strives to make people conscious to ecological problems. All of there sustainable fashion is easy to recognize with its own green conscious hangtag. This makes people aware that they know what they are wearing is Eco-friendly and they will be able to then recommend the products to friends and family. Also H and M have now introduced their Garment Collecting program do when you are finished with your clothes you give them to H and M and one day soon they'll get made into different clothes.  Also H and M have partnered with Better Cotton, so their more sustainable materials now represent 20% of their total material use.

Source: http://about.hm.com/en/About/sustainability/commitments/conscious-fashion.html