Monday 23 May 2016

What is a Trend Journal?

 Trend journals provide extensive research and analysis on the latest global fashion trends. And also include fashion and design businesses with the intelligence to create commercially viable productsTrend journals give the reader there predictions on upcoming fashion that could be popular in the next year or so. 


Trend Predicting Companies


-Fashion Forward Trends

-We Connect Fashion 

-Pattern Curator 

-Trend Stop 



A Trend Organisation
PatternCurator


PatternCurator is a trend forecast company focused on print, pattern & color inspiration.  Their goal is to inspire artists and designers to create while making a contribution to cultivate a new creative future.
I think this organisation is helpful to any trend forecaster as they provide information about past and current trends, whats going on around the world that could influence fashion and also does most of this in moodboard form so it is easy to gather information from. 


As a Fashion Student...

As a fashion student I use trend information when I am designing, as I like to do research on my topic, I mainly use Pinterest for this as its full of great inspiration for the topic I could be designing around, such as architecture, I would look at buildings from around the World and also fashion that is taken from architecture. I would also look at past fashion trends to do with this topic and current trends to see if any trends would make a come back and if they would be suitable in my collection.

Trend Forecasters

Trend Forecaster WGSN has over 75,000 customers, that pay thousands of dollars a year for its services, these services include consulting with customers, who are the ones to pay them, about trends for the upcoming seasons. Companies such as Marks and Spencer, Nordstrom and designers like Rebecca Taylor are paying clients. How much they pay each year varies because fees are negotiated, but the number can easily reach the five figures depending on how many log-ins are required.

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