Brand Identity

Brand Identity is when a brand shows off there brand by logo, packaging, adverts and swing tickets. Branding is about fashioning an emotional experience for a target audience, to make them remember the brand and product. Great branding offers acceptance, provides a sense of comfort and challenges the customer, branding is also about finding a way to link the story of a brand with that of your target customer. 

The good and bad points about branding is that if you have a very good brand identity such as Nike, everyone will know who you are, what products you sell and what type of brand you are. This is good for advertisement and popularity but as the brand is so popular they are always being tracked and if any bad news comes out about the brand it will be the main focus of the company from then on out. 

Examples of good Brand Identity

- Nike 

- Adidas

-D and G

-Calvin Klein 

-TopShop