Haute Couture Designer

Alexander Lewis is half American, half Brazilian, he trained to be an actor before realising his real love was fashion and began working on Savile Row, at Norton & Sons and later E Tautz, where he learnt about pattern-cutting, fit and how to turn an idea into a beautifully crafted item of clothing. In 2012, he launched his womenswear line, founded upon his sharp tailoring and clean lines, as well as a modern and nonchalant elegance. "My aesthetic always seems to be born in a clash of two seemingly disparate cultures," he said. "Personally, my mixed background of German-American meets Panamanian-Brazilian with a British stepfather from Kenya has always meant exposure to many cultures for as long as I can remember. I always try to keep my aesthetic personal in some way and as someone once said, 'Write what you know.'" Having previously only created pre-collections, the label is on the cusp of showing four collections a year - starting with autumn/winter 2014. Next year, he will focus on expanding his team - signifying a new stage of development for the brand.