Certain Issues that affect Fashion 

Maybelline Brand Board
Past and Present



In the future for Maybelline I believe they will come up with completely new products and will revolutionize makeup, by creating a product as well known as foundation or mascara. I also believe in the future like matte lipstick is popular today, I believe metallic's will come into fashion in the new era and Maybelline will be the ones to lead this new trend, as they have with many other popular trends, such as the first mascara in a tin.

Trickle Up

The Trickle Up or Bubble Up pattern is the newest of the fashion movement theories. In this theory the innovation is initiated from the street, so to speak, and adopted from lower income groups. The innovation eventually flows to upper- income; thus the movement is from the bottom up. 

An example of this, is when Chanel believed that fashion ideas originally came from the streets and then were adopted by couture designers. Many of her ideas were motivated by her perception of the needs for functional and comfortable dress. For example the t-shirt was originally worn by laborers as a practical undergarment, but has now been adopted as something normal and casual in the fashion world. 

Trickle Across

The Trickle Across theory is when fashion moves horizontally between groups on similar social levels. In the trickle across model, there is little lag time between adoption from one group to the other. Evidence for this theory occurs when a designer shows a look at the same time at prices ranging from high end to lower ready-to-wear.

Trickle Down 

The Trickle Down theory is when a trend is designed and shown in high end fashion shows by top designers such as Yves Saint Laurent or Balmain. So this makes the trend very expensive for other people to be able to wear. So the trend or style is then taken and/ or interpreted by high street shops such as New Look or Topshop and is made cheaper so people with a lot less money will be able to afford it. An examples of this is when Chanel introduced the grey overcoat on the runway, and then sometime later Topshop came out with the same product.

London Fashion Week

London Fashion Week is a clothing trade show held in London twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with the New York, Milan and Paris. It first took place in 1984 and was organised by the British Fashion Council. It is currently sponsored by Toni and Guy, and Mercedes-Benz.  It states that it is attended by over 5,000 press and buyers, and has estimated orders of £40 million or £100 million. Also London Fashion Weekend, a retail- focused event, takes place immediately afterwards at the same venue and is open to the general public. As a fashion student, I get really excited when fashion week rolls around. I'm always excited to see the new trends and new creative ideas designers will have come up with in their collections. Looking at fashion week helps me when I am designing for a new project as it helps me to know the current trends and what's new and exciting. I like to base my designs mainly off current trends that I'm into and think work really well with the topic I am designing with. 


Other Events

 Aside from New York, Milan and Paris Fashion Week, there are many other events like them such as Berlin Fashion Week and Shanghai Fashion Week. There are also smaller events such as The Clothes Show Live that takes place in the UK, and shows smaller designers' work on the catwalk. 

Examples of Trend Boards

Trend Predictions for Spring Summer 2017/18 

Crocodile Hunter and Garden Variety

This trend is full of metallic blues and greens, it predicts metallic leather with a crocodile scale pattern will be the new craze. 

Another trend that is predicted is floral patterns with bright pinks and soft blues.  

Pale Blush and Interpretive Camo 

Pale, dusty pinks are also predicted to be on trend, colouring everything from trainers to skirts. 

A new take on the camouflage print is said to be predicted for Spring/Summer, with the once bland dark green and black taking a new side with bright blues, pinks and yellows and an array pf other colours that will definitely catch peoples eye on the catwalk. 

What is a Trend Journal?

 Trend journals provide extensive research and analysis on the latest global fashion trends. And also include fashion and design businesses with the intelligence to create commercially viable products. Trend journals give the reader there predictions on upcoming fashion that could be popular in the next year or so. 

Trend Predicting Companies

-Fashion Forward Trends

-We Connect Fashion 

-Pattern Curator 

-Trend Stop 



A Trend Organisation
PatternCurator


PatternCurator is a trend forecast company focused on print, pattern & color inspiration.  Their goal is to inspire artists and designers to create while making a contribution to cultivate a new creative future.
I think this organisation is helpful to any trend forecaster as they provide information about past and current trends, whats going on around the world that could influence fashion and also does most of this in moodboard form so it is easy to gather information from. 


As a Fashion Student...

As a fashion student I use trend information when I am designing, as I like to do research on my topic, I mainly use Pinterest for this as its full of great inspiration for the topic I could be designing around, such as architecture, I would look at buildings from around the World and also fashion that is taken from architecture. I would also look at past fashion trends to do with this topic and current trends to see if any trends would make a come back and if they would be suitable in my collection.

Trend Forecasters

Trend Forecaster WGSN has over 75,000 customers, that pay thousands of dollars a year for its services, these services include consulting with customers, who are the ones to pay them, about trends for the upcoming seasons. Companies such as Marks and Spencer, Nordstrom and designers like Rebecca Taylor are paying clients. How much they pay each year varies because fees are negotiated, but the number can easily reach the five figures depending on how many log-ins are required.